Press Adds

Press Adds
Originally uploaded by Jamash.

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Super : Does this add say anything about the taste/quality of the Biscuit, It is plainly a reminder of the TVC.

Hum Tv: Matchis add just shows the host (ZQ) and" Apnay Andaz Say" just shows the host, The drama adds also don’t tell anything about the nature of drama just the Cast and the writer. .. Do they really expect to increase viewer ship Through that ?

Pakola: Apple Sidra can just be another Apple Juice, again the Add fails to say much about the Drink. The Dil Bola Pakola add is simple but still need some explanation, the " Hara Hara pakola Ice-cream soda " version was far better.

Djuice : the whole campaign is good, Thumbs are involved in SMS eyes are involved in MMS But among all those eyes what's that Cat eye doing ? ( See Bottom left )

Borjan: And finally the Dumbest of all takes the cake ( Or a shoe in this case ).. They are selling footwear but is the image or the tagline In any way connected ?

Read a related article By Muzaffar Manghi (JWT. Lahore) In May - June 2006 Issue of aURORA ( Pg 30 )