Cheep Commercialism .

The HUM TV Press add (visit my previous Blog) reminded me of an exhibition I visited about a year back. At that time Hum TV was newly launched and they had secured a stall at this exhibition, so I paid them a visit, their stall showed no information about the programs they aired, there were two ladies standing behind an almost empty counter with some distance from each other, in fount of them were small piles of key chains , pens and a couple of Mugs all with printed logos of Hum TV, As I picked up a keychain and a pen one of the lady at the counter near the pile quickly spoke: "The key chain's for Rs.25 and the Pen is for Rs.15 "
Me: "What ? You are selling Promotional Items !?"
Lady at the counter: " yes ! "Me: " And how much for the Mug ? "
Lady at the Counter: " Rs. 200 "
*As I started walking away from the Stall empty handed *
Lady at the counter " Won't you buy anything ?"
Me: " I am not paying for your Advertisement "

* Sigh *

Media Educates a Society, It has a responsibility to teach people Civic sense, But for that Media it's self has to be educated. And Art can't exist without knowledge, but there is no art it is all cheep commercialism.